Inside information

Making data & AI transformation
land.

Architecture, strategy, and the adoption thinking that bridges the gap between what technology can do and what organisations actually achieve. Insidin brings critical thinking, proven practice, and an honest assessment of what is worth pursuing and what is not.

25+
Years of applied practice
DG2DMM
Outcome-driven framework
AI Strategy
1 article published
Change & Adoption
2 articles published
What we do

Services

Technical depth, business fluency, and the adoption thinking that separates strategies that land from strategies that stall.

Data & AI Architecture

Deep technical expertise combined with real business understanding, and the change management thinking that most architecture engagements skip entirely. Not what the textbook says, but what actually works.

Streaming Lakehouse AI/ML Change & Adoption

AI Strategy

Critical assessment of where AI will actually deliver value and where it won't. Not a static roadmap, but a living strategy mechanism that adapts as the landscape moves, grounded in risk/value analysis rather than hype cycles.

AI Readiness Risk Analysis Value Assessment Living Strategy

Data Management Maturity

DG2DMM: a maturity framework built around outcomes, not compliance checklists. Measures adoption and realised value through KPIs, drives automated governance through the platform.

DG2DMM Governance KPI-driven
Explore DG2DMM

Venture Advisory

Board seats, direct investment, and founder advisory for startups that need strategic thinking they can't yet afford to hire. Frank, risk-aware counsel for ventures building tomorrow's platforms.

Advisory Boards Investment AI Strategy
About

Jan Uyttenhove

I’ve spent over 25 years in data architecture, long enough to know which trends are worth pursuing and which are noise. I’m a pragmatic generalist who looks at the whole picture: the technology, the business case, and the human side of change that most engagements ignore.

I founded Insidin because organisations that are stuck deserve frank, experience-backed advice, not another framework presentation.

I created the DG2DMM framework because existing maturity models measure compliance, not outcomes. DG2DMM ties data governance to measurable value and drives it through the platform itself.

How I work
No fluff
Original thinking, honest assessments, and my own risk analysis, not recycled frameworks.
Adoption first
The technology is rarely the problem. Identifying what it takes for change to land is where most engagements fail.
Pragmatic by default
The path that produces real results, not the most elegant theoretical solution.
Critical on trends
Five-whys and value/risk analysis before recommending anything. Some trends are worth pursuing. Many are not.
Contact

Let's talk straight.

If you’re stuck, if a previous initiative didn’t deliver what it promised, or if you want an honest assessment before committing further, reach out. No sales process. Just a direct conversation.